Digital Inbound Marketing Blog

Your landing page should be straightforward
and easy to understand.

The web is full of words. You probably spend a large part of your day moving through these words. From emails to articles, the amount of text we work through can feel overwhelming at times. That's why it's so important to ensure that your landing page gets to the point quickly and clearly. Make sure that your landing page avoids these four problems, or you could lose inbound leads.

Use word of mouth to build community locally and online.

Have you resolved to create an effective inbound marketing strategy this year? Inbound marketing is different from traditional advertising. When you're bringing in business with inbound marketing, you find ways to draw your customers into your business through superior content and connections. How can you invite new customers to your business this year? 

Is your company a hub for activity? If you're looking for business leads, try using HubSpot to generate new leads. This well-respectedmarketing firm helps businesses grow by creating a hub for all of the tools that you need to draw in your customers. 

Who's in the lead? If you want to be out front in product creation and marketing, you need to take control of your data. Collecting information from business leads helps you create products and marketing plans that work. What Information Do You Need?

In many industries, it's a struggle to reach the top. The same goes for web content. How does top content move through the rest and end up on the top of the list for major search engines such as Google? Gone are the days of articles jam-packed with content that's written for search engines but not for people. Today, you need a fine balance of authoritative content that performs well to help you reach the top.