Digital Inbound Marketing Blog

In many industries, it's a struggle to reach the top. The same goes for web content. How does top content move through the rest and end up on the top of the list for major search engines such as Google? Gone are the days of articles jam-packed with content that's written for search engines but not for people. Today, you need a fine balance of authoritative content that performs well to help you reach the top. 

Anyone who has ever ventured into the world of internet dating knows that an attractive picture gets noticed. But anyone who has ever gone on a blind date based entirely on a photo also knows that a lot more ultimately goes into how appealing a person is than how he/she looks in in a selfie. The same goes for inbound marketing. If you're hoping to engage and retain consumers, your success or failure is determined by a number of different, dynamic factors. Read on to learn five essential inbound marketing strategies.

The art of luring can be tricky to master.

How Closed Loop Marketing Works

Marketing jargon can seem intimidating, but the basic concepts are usually easy to grasp. For example, you might be wondering, “What is closed loop marketing?”

Closed loop marketing takes every site visitor, tracks them as a lead and a customer. This is what we mean by “closing the loop” between marketing and sales. It’s the standard by which marketers can evaluate the success of their campaigns.

When it comes to your own sales, you can use the following method to get the best return on your marketing campaign.