Digital Inbound Marketing Blog

As with any significant investment, a company’s marketing budget should be carefully managed and tracked to account for:

• Cost effectiveness: Cost per lead, Cost per sale ...
• Success factors such as:# visitor, # leads, # email subscriptions ...
• Visitor to lead conversion rate
• Lead to sales conversion rate

However, it’s important to realize that marketing campaigns should be considered an investment in capital rather than an operating expenditure or some other overhead cost. There is no flat answer for every company, so bear in mind a few considerations when asking the question, “how much does online marketing cost?”

 

A major feature of Hubspot and one that is a cornerstone of inbound marketing strategy as well is blogging. Blogging is the most ideal way to add content to your site, while automatically updating subscribers to the new content and showing search engines what new information you have to share.

But for many Hubspot users blogging is an underutilized tool. Ramping up your blog posting can help your marketing efforts in a variety of ways:

Six-year-old Red Bull Media House has over 135 full-time publishing house employees. They’ve produced 105 videos with at least 1 million views on YouTube. Their 2011 film, The Art of Flight, topped the iTunes charts. And those are just a few marketing milestones.

In our last two posts “Planning your Inbound Marketing Strategy” & “Having Problems with Hubspot Software?” we discussed planning how to use Hubspot software effectively.

In the first post, “Having Problems with Hubspot Software?” we outlined the reasons companies may fail to implement many of Hubspot’s features and tools. In post two, “Planning Your Inbound Marketing Strategy” we talked about how a company should take the time to craft marketing strategy when setting up the Hubspot software portal.

Developing your customer personas is essential for effective online marketing campaigns. The customer persona profile acts as a means of bridging the gap between company and customer, it helps you provide better customer service and it gives insights as to where your target customers are spending time online. It is an excellent lead generation tool because you’ll be asking useful questions as you learn more about your prospects and customers.

Since you are already a Hubspot software user you know how to access many of Hubspot’s features. Here are a few tips to improve your results by using more of Hubspot’s tools: