Digital Inbound Marketing Blog

What happens when you collect data from 4,500 marketers and salespeople from around the world? You get a snapshot of what inbound marketing looks like in 2016. HubSpot's State of Inbound report gives business people and marketing strategists and in-depth look at where inbound is and where it is going. These insights will help you build your business this year and in the year to come.

This post was originally posted by Hubspot and Written byMegan Conley | @Megan_Conley_

1) Inbound organizations are 4X as likely to be effective. [Tweet this]

As a Pinterest marketing expert Anna Bennett helps businesses learn how to use Pinterest to drive traffic and sales. She's one of the top 15 Pinterest experts worldwide chosen by Pinterest.

Bennett recently shared her insight on best practices for businesses on using Pinterest to find more customers and grow their bottom lines. Here's what she had to say:

You research, write, and promote exceptional content. Ultimately, your goal is to draw in leads and to turn them into customers. You hope that over time, your content will be one of your best sales pitches, helping your customers understand your business and deepening their connection with you. While it's ideal to have your content lead to a customer conversion, it's also fine to have those who never become a customer consume your content as well.

“Effectiveness equals motivation multiplied by confidence, multiplied again by concentration, and reduced by resistance.” quotes Serge Kahili King, PhD / (Kahuna, Big Island, HA) with his Master Formula for Success.* Does your “story” follow this simple formula? In business, in life?

On the internet, content seemingly lasts forever. But content marketing is a whole different story. Effective content marketing strategies change from year to year and if you want to continue attracting business leads, you must adapt to the times. These are just some of the rising trends in the industry and ways you can leverage them in your business: