Digital Inbound Marketing Blog

You research, write, and promote exceptional content. Ultimately, your goal is to draw in leads and to turn them into customers. You hope that over time, your content will be one of your best sales pitches, helping your customers understand your business and deepening their connection with you. While it's ideal to have your content lead to a customer conversion, it's also fine to have those who never become a customer consume your content as well.

“Effectiveness equals motivation multiplied by confidence, multiplied again by concentration, and reduced by resistance.” quotes Serge Kahili King, PhD / (Kahuna, Big Island, HA) with his Master Formula for Success.* Does your “story” follow this simple formula? In business, in life?

On the internet, content seemingly lasts forever. But content marketing is a whole different story. Effective content marketing strategies change from year to year and if you want to continue attracting business leads, you must adapt to the times. These are just some of the rising trends in the industry and ways you can leverage them in your business:

How can you increase your Facebook likes and turn them into business leads?

Is social media just for socializing, or is it actually about finding new business leads? If you're trying to get new connections for your business, you can find them on Facebook. However, you need to create your social media presence with your business leads in mind.

As any marketing professional knows, social media is an important part of any multi-faceted marketing plan. Connecting with your customers, as well as cultivating new ones, is important, and there is no better place to do that than where they spend their time online. Some companies believe that they can do this themselves, either by handing the job off to someone with other responsibilities or by hiring a single person to do the job. However a strong approach to social media requires a dedicated team with a large amount of collective experience to ensure that your social media presence is strong. Here are a few reasons why.

Anyone who's ever sent an email has probably had the occasional pang of regret. Whether it's an angry email, one with a glaring inaccuracy, or one with a serious spelling error, sometimes you'd like to turn back time and bring that email back into your Drafts folder. If you're a Gmail user, you can. Gmail now offers a feature that allows you to unsend a message.