Digital Inbound Marketing Blog

When business-to-business (B2B) companies look to generate high-quality business leads on line, they look no further than LinkedIn. This social media platform caters to the harried business professional. It is the chosen method of lead generation for profit-hungry enterprises and is a must-have social tool for companies looking to increase market share.

Content marketing is much more than preparing blog posts and disseminating them across the web. Your primary goal should be delivering useful and relevant content to specific markets via blogs, social media and other content channels.

The following are some of the best strategies to attract targeted traffic with your inbound marketing.

Develop your social network in 2016: invest in the help of a social media agency.

Is your business social? This year, resolve to turn your website and social media accounts into a hub for interaction using inbound marketing techniques that solidify your reputation and draw in new customers. Social media brings together our love of socializing and developing communities with the irresistible pull of useful information. As you develop your social media strategy, seek out the assistance of a social media agency to help you define the best plan for your business.

Having a social media presence involves much more than just plastering a bunch of sharing icons on your blog or website. It's not just about hoping your customers take the time to choose the appropriate sharing button. Instead, it's about having a plan, one that's tailored to your audience and geared to helping them share.

Getting traffic to your website is important. Moving targeted traffic is better. Having visitors who are interested in your product makes it easier to convert visitors to customers. More companies are using social media to snag visitors, particularly Facebook. There are multiple reasons for doing this.

Use Google+ to start a conversation in a community that would value your business.

Can Google+ be a positive for your company? With roughly half of the uptake of Facebook, Google+ is not the largest player in the world of social media, but it can bring unique advantages to your company's lead generation. How can you use Google+ to generate leads?