Digital Inbound Marketing Blog

As any marketing professional knows, social media is an important part of any multi-faceted marketing plan. Connecting with your customers, as well as cultivating new ones, is important, and there is no better place to do that than where they spend their time online. Some companies believe that they can do this themselves, either by handing the job off to someone with other responsibilities or by hiring a single person to do the job. However a strong approach to social media requires a dedicated team with a large amount of collective experience to ensure that your social media presence is strong. Here are a few reasons why.

Anyone who's ever sent an email has probably had the occasional pang of regret. Whether it's an angry email, one with a glaring inaccuracy, or one with a serious spelling error, sometimes you'd like to turn back time and bring that email back into your Drafts folder. If you're a Gmail user, you can. Gmail now offers a feature that allows you to unsend a message.

When business-to-business (B2B) companies look to generate high-quality business leads on line, they look no further than LinkedIn. This social media platform caters to the harried business professional. It is the chosen method of lead generation for profit-hungry enterprises and is a must-have social tool for companies looking to increase market share.

Content marketing is much more than preparing blog posts and disseminating them across the web. Your primary goal should be delivering useful and relevant content to specific markets via blogs, social media and other content channels.

The following are some of the best strategies to attract targeted traffic with your inbound marketing.

Develop your social network in 2016: invest in the help of a social media agency.

Is your business social? This year, resolve to turn your website and social media accounts into a hub for interaction using inbound marketing techniques that solidify your reputation and draw in new customers. Social media brings together our love of socializing and developing communities with the irresistible pull of useful information. As you develop your social media strategy, seek out the assistance of a social media agency to help you define the best plan for your business.

Having a social media presence involves much more than just plastering a bunch of sharing icons on your blog or website. It's not just about hoping your customers take the time to choose the appropriate sharing button. Instead, it's about having a plan, one that's tailored to your audience and geared to helping them share.