Digital Inbound Marketing Blog

Topics: inbound marketing, content marketing, business services, email marketing, leads

As with any significant investment, a company’s marketing budget should be carefully managed and tracked to account for:

• Cost effectiveness: Cost per lead, Cost per sale ...
• Success factors such as:# visitor, # leads, # email subscriptions ...
• Visitor to lead conversion rate
• Lead to sales conversion rate

However, it’s important to realize that marketing campaigns should be considered an investment in capital rather than an operating expenditure or some other overhead cost. There is no flat answer for every company, so bear in mind a few considerations when asking the question, “how much does online marketing cost?”

Topics: social media marketing, social media, content marketing, marketing plan, traffic

Six-year-old Red Bull Media House has over 135 full-time publishing house employees. They’ve produced 105 videos with at least 1 million views on YouTube. Their 2011 film, The Art of Flight, topped the iTunes charts. And those are just a few marketing milestones.

Topics: inbound marketing los angeles, content marketing

Topics: content marketing

Have you just started your own business and you need marketing tips for beginners? We are glad to help.

Below we have listed 10 tips we like to share with beginners to help them wrap their minds around effective marketing.

Topics: inbound marketing, content marketing

Have you ever heard a piece of advice and thought “Well sure, it makes sense, but I just don’t have the time, energy, or knowledge to apply it"? It can’t make that much of a difference, right?”

Topics: inbound marketing, content marketing, conversion architecture, leads