20 years ago no one would have imagined that in 2013 a computer automated website could be one of the highest producing lead generators for a business.
Aug 29, 2013 2:33:00 PM
20 years ago no one would have imagined that in 2013 a computer automated website could be one of the highest producing lead generators for a business.
Topics: content marketing, leads
Aug 14, 2013 9:06:00 PM
Content marketing is all the craze right now. Business owners, marketers and freelancers are jumping on board, to write content for websites and blogs, because there are so many benefits to doing so.
Topics: inbound marketing, content marketing, web presence
Jul 30, 2013 10:34:00 AM
Topics: content marketing, web presence, marketing plan, traffic
Jul 24, 2013 12:31:00 PM
Walk down a busy street. Ride a city bus, subway or train for a few stops. You'll see cell phones, tablets and notebook computers, used by people surfing the Internet, juggling social media sites, answering their emails, watching videos. This is their world, and you can be part of it. Maybe you already are.
It's great to have history, impressive products and a top-notch business plan, but none of these things jacks up your Web presence. That's a whole different kind of strategy, and it's just as important as your business plan. Maximizing your Web presence across all platforms will bring you more and younger consumers who will spread the word to others in their social networks. That's a ripple you can ride to better brand recognition and more sales.
Web Presence in Social Media
Topics: inbound marketing, content marketing, conversion architecture, web presence
Apr 4, 2013 12:29:00 PM
I presented this talk at the International Home + Housewares Show on March 3, 2013, at the Innovation Theater in the Lakeside Center. The talk titled "Social Technologies and Digital Marketing" give insight into the many social technologies that a company may use as part of the their marketing plan.
Topics: content marketing, conversion architecture, web presence, leads
Jan 28, 2013 3:44:00 PM
Many believe that with all the new software based on content marketing and inbound marketing, that cold calling is a thing of the past. The real questions are: Can either bring down the cost of acquiring a qualified lead? Are the leads better using one method or the other, as measured by the close rate by the same set of salespeople? Can the cost of either be justified based on the worth of a new client and the cost to get and work the lead generated? Finding the definitive answer to this will go a long way in determining which of these techniques a company should adopt.
Topics: social media marketing, inbound marketing, content marketing, Google+, SEO, leads, traffic
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