Oct 30, 2012 1:03:00 PM
Generating traffic to your website is but a crucial first step to establishing a steady stream of paying customers. Traffic alone, especially for a B2B company, is not enough. Both SEOs and online marketers agree that the challenge in the post-Penguin world of search engine marketing is lead conversion. It’s a daunting yet very rewarding process. That’s why many would go to great lengths to convert traffic into leads or visitors into repeat buyers.
Topics: inbound marketing, content marketing, conversion architecture, SEO, leads, traffic
Oct 23, 2012 3:58:00 PM
Content marketing involves creation and distribution of relevant, valuable, engaging and riveting content that will be of interest to your particular target market. Content marketing is critical to supporting your sales process. Competition for time and attention of your prospects is ever increasing. Generating powerful and convincing messaging has never been more vital. Inbound marketing practices have repeatedly proven to lower the cost of lead generation by nearly 50 percent over the conventional outbound marketing.
The increasing value of content in online marketing is closely matched by the rising competition for time and attention of prospects. Statistics reveal that every minute attracts nearly:
Topics: inbound marketing, content marketing, leads
Aug 21, 2012 9:48:00 PM
I saw an article in the Los Angeles times stating that the US government intelligence community is turning to "crowdsourcing" predictions among its experts in order to create better predictions of turmoil around the world. It says it helps make decisions about where to concentrate more intelligence gathering, based on the crowdsourced predictions.
Topics: social media marketing, social media, content marketing, Social Networks, Social Technology
Aug 10, 2012 1:50:00 PM
Every Internet content provider wants to appear on the first results page of every search engine. Fighting your way to the top is a complicated process, but one important weapon in your SEO arsenal is the way you tag your content.
Tagged ContentTopics: content marketing, SEO, search optimization, optimized page, traffic
Dec 27, 2011 7:54:00 AM
Danny Sullivan and his crew at Search Engine Land have created a chart that begins to explain the complexities of Search Engine Optimization.
Topics: inbound marketing, content marketing, marketing plan, SEO, traffic
Dec 16, 2011 3:03:00 PM
First of all, Google tells us exactly what it is looking for. Here are the Google guidelines for good content. But, what we need to do is translate that into actionable steps. Here is an example of what we want to create for a page.
Topics: social media marketing, content marketing, long tail phrases, traffic
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