Digital Inbound Marketing Blog

Rachel Foster is a B2B copywriter who helps marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. You can follow her work at http://copywritertoronto.com/blog/.

As a Pinterest marketing expert Anna Bennett helps businesses learn how to use Pinterest to drive traffic and sales. She's one of the top 15 Pinterest experts worldwide chosen by Pinterest.

Bennett recently shared her insight on best practices for businesses on using Pinterest to find more customers and grow their bottom lines. Here's what she had to say:

“Effectiveness equals motivation multiplied by confidence, multiplied again by concentration, and reduced by resistance.” quotes Serge Kahili King, PhD / (Kahuna, Big Island, HA) with his Master Formula for Success.* Does your “story” follow this simple formula? In business, in life?

On the internet, content seemingly lasts forever. But content marketing is a whole different story. Effective content marketing strategies change from year to year and if you want to continue attracting business leads, you must adapt to the times. These are just some of the rising trends in the industry and ways you can leverage them in your business:

How can you increase your Facebook likes and turn them into business leads?

Is social media just for socializing, or is it actually about finding new business leads? If you're trying to get new connections for your business, you can find them on Facebook. However, you need to create your social media presence with your business leads in mind.

When business-to-business (B2B) companies look to generate high-quality business leads on line, they look no further than LinkedIn. This social media platform caters to the harried business professional. It is the chosen method of lead generation for profit-hungry enterprises and is a must-have social tool for companies looking to increase market share.