Digital Inbound Marketing Blog

Use Google+ to start a conversation in a community that would value your business.

Can Google+ be a positive for your company? With roughly half of the uptake of Facebook, Google+ is not the largest player in the world of social media, but it can bring unique advantages to your company's lead generation. How can you use Google+ to generate leads?

The internet can be a graveyard of forgotten blogs. And while your long-lost teen journals are better left in the past, your business's blog needs resurrection. With so many companies throwing in the towel too soon, regular blogging can help you rise above the pack with new business leads and quality content. Here's how regular blogging can make that happen:

Quizzes can be used to generate leads.

Capturing leads is a primary goal of inbound marketing. The Internet provides companies with a vast audience to whom they can advertise their products or service. However, sales are dependent on gathering information about that audience and finding a way to engage them, ultimately funneling traffic to the company's website. Procuring information that enables a business to interact with potential customers often relies on determining what the potential customer likes and dislikes and what they need or want. To do this many marketers are turning to quizzes as a lead generation tip.

Debate over whether a call to action (CTA) should be subtle or obvious has endured for some time. The CTA is an intrinsic part of your website and creates a venue through which website traffic becomes repeat visitors and customers. Following a few simple techniques such as a squint test can help make sure your CTA is effective.

Calls are best served warm: secure leads using warm calling.

Do you like your calls served warm or cold? You may be used to cold calling prospective customers to see whether your business can serve their needs. However, your goal is to forge a connection with these leads. What's the difference between cold calling and warm calling, and how can you use warm calling to generate and secure leads?

Every marketer knows about the importance of generating high quality content. It's well-understood that well-written and interesting content engages an audience and plays a vital role in generating targeted traffic. However, what does quality content actually entail? Is it merely creating content for content's sake, or should content creation be more analytical, more purposeful and more focused?