Digital Inbound Marketing Blog

Using social media can help bring in new customers.

Inbound marketing helps business owners build a strategy to bring in new business, and many companies take advantage of marketing geared toward social media and search engine optimization to do so. However, business owners who have not taken advantage of inbound marketing Internet leads may want to find out how it works to help increase leads and resulting sales by making use of this strategy.

More than 300 million people actively use Twitter on a daily basis. If you create an effective, efficient strategy, you can use Twitter to get business leads and increase brand awareness.

If you want to draw in your customers instead of shouting out to them, you're living in the right era. Creating authentic connections with your customers builds trust and an ongoing relationship. These days, your customer relationships often form online. This is why inbound marketing is the face of the future when it comes to marketing campaigns.

Whether you were selling lemonade by the side of the road or knocking on neighbors' doors with armloads of cookies, you probably engaged in some sort of entrepreneurship as a child. Girl Scouts aren't trained in marketing, but they do have some successful sales strategies. What can you learn from these sales-savvy students? 

Does your business play well with others? If you're looking for business-to-business leads, use your inbound marketing strategies to draw those leads in, creating and solidifying your relationships with other businesses. These strategies will help you excel at developing B2B leads.

 

Do you want to be in pictures? Your sales prowess may not lead to a stellar film career like Al Pacino's, but you can learn from his sales techniques. In the film Glengarry Glen Ross, four salesmen compete for two days to see who is the most productive salesperson. Pacino's Ricky Roma pushes through the more aggressive sales techniques to show that he is a strong salesperson who's a fit for the modern era of marketing.