Digital Inbound Marketing Blog

If you've ever tried to get into a building by pushing on a door only to find out that you needed to pull it instead, you know how silly this feels. Why didn't you think of that strategy in the first place? We often get stuck in our habits, and the habit of the push is just like any other. If you're stuck in your marketing strategies, how can change your push into a pull and draw new leads into your company? 

If it's better to give than to receive, then why do we spend so much time asking people to give to us? Traditional outbound advertising focuses heavily on the ask. While inbound marketing also tries to build up your client list, it does so in a very different way. It's all about giving before you ask. 

Can you see the needs of your diverse leads?

Every writer needs to know his audience, and as a marketing writer you are no exception. When you're writing your blog posts or marketing packages, who are you writing for? Gaining insight into your audience allows you to convert inbound leads into customers. If you miss the mark, your outstanding copy may languish, because it just won't do the job. 

How can you get customers to flock to your business?

Hey you! Over here! Looking for new business leads? When you're looking for new customers, how do you proceed? What gets a customer to come into your business in the first place? Waht more website traffic of potential qualified leads? If you want to attract new customers, your website is a valuable tool to draw those people in. 

Frustrated with the time it's taking to find quality leads? These tips will help you target your inbound marketing.

When you're working to improve your inbound marketing, managing the quality of marketing leads is just as important as seeking quantity. Many of those whom you draw in through your inbound marketing efforts are interested in browsing, but they may not be interested in buying yet. Other leads may have a very specific interest in a particular product on your site. How can you engage these leads, improving the quality of your connection with leads from inbound marketing?