Digital Inbound Marketing Blog

4 Ways to Unite Your Marketing and Sales Teams

Posted by David C Aaronson

Mar 9, 2016 6:00:00 AM

Is there a chasm between your marketing and sales teams? While these two teams should work closely together, often there's less-than-perfect communication between marketing and sales. Here's how to bridge that gap and bring the two sides together in a productive working relationship. 

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Topics: marketing plan

How Much Does Online Marketing Cost?

Posted by David C Aaronson

May 22, 2014 2:48:00 PM

As with any significant investment, a company’s marketing budget should be carefully managed and tracked to account for:

  • Cost effectiveness: Cost per lead, Cost per sale ...
  • Success factors such as:# visitor, # leads, # email subscriptions ...
  • Visitor to lead conversion rate
  • Lead to sales conversion rate
However, it’s important to realize that marketing campaigns should be considered an investment in capital rather than an operating expenditure or some other overhead cost. There is no flat answer for every company, so bear in mind a few considerations when asking the question, “how much does online marketing cost?”
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Topics: social media marketing, social media, content marketing, marketing plan, traffic

5 Signs You’re Hiring the Best Marketing Consultant Firm

Posted by David C Aaronson

Oct 24, 2013 3:42:00 PM

Have you hired the best marketing consultant firm for your company?

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Topics: marketing consultant firms, marketing plan, success, traffic

8 Ways A Local Marketing Service Gets You More Community Support

Posted by David C Aaronson

Oct 4, 2013 4:31:00 AM

With thousands of marketing agencies all over the country, it’s both difficult to choose a service and confusing to decide what you need.

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Topics: web presence, marketing plan, local marketing service, traffic

Building Your Web Presence for Online Success

Posted by David C Aaronson

Jul 30, 2013 10:34:00 AM

If you have a business, you want people to find it, right? 

You want them to connect with you online, read the information, and call you to place an order, right? 
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Topics: content marketing, web presence, marketing plan, traffic

Search Engine Optimization: Difficult 1st Page Ranking?

Posted by David C Aaronson

Dec 27, 2011 7:54:00 AM

The Chemistry Formula for Search Engine Optimization

Danny Sullivan and his crew at Search Engine Land have created a chart that begins to explain the complexities of Search Engine Optimization.

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Topics: inbound marketing, content marketing, marketing plan, SEO, traffic