Digital Inbound Marketing Blog

Does your business play well with others? If you're looking for business-to-business leads, use your inbound marketing strategies to draw those leads in, creating and solidifying your relationships with other businesses. These strategies will help you excel at developing B2B leads.

Hey, you! Is your content calling out to your customers, or does it fall flat? Try these five techniques to help your customers hear your message.

 

Do you want to be in pictures? Your sales prowess may not lead to a stellar film career like Al Pacino's, but you can learn from his sales techniques. In the film Glengarry Glen Ross, four salesmen compete for two days to see who is the most productive salesperson. Pacino's Ricky Roma pushes through the more aggressive sales techniques to show that he is a strong salesperson who's a fit for the modern era of marketing. 

Broaden your horizons: how can you bring more visitors to your website?

Your business is built on sharing your skills and products with others. Overcome any reluctance you have to share. Promoting what you do benefits you and your customers, letting them know about new opportunities to engage with your products and your work. How can you spread the word about what you do? 

Who's coming to visit? Learn more about your leads by tracking your metrics.

 

The party is on! Your business is moving forward, but have you taken a good look at what's drawing people in? To make sure that you have a thriving business, it's important to look at your inbound marketing statistics. Who's coming to your site, and are they engaging with your products and your message? 

If you've ever tried to get into a building by pushing on a door only to find out that you needed to pull it instead, you know how silly this feels. Why didn't you think of that strategy in the first place? We often get stuck in our habits, and the habit of the push is just like any other. If you're stuck in your marketing strategies, how can change your push into a pull and draw new leads into your company?