Digital Inbound Marketing Blog

How can your company build a better blog? The look of your blog is important, but it's what your blog achieves for your business that's really critical. Your blog is a key to a content markting strategy. If your blog is going stale, here's how to make it work for your business.

Your business is made up of people and products, and it is also made from excellent content. Combine content that shines with stellar customer service and products, and you have a winning combination. While you've focused your energy on your staff and your products, you might feel a little lost when it comes to finding great content creators. How do you find a content creator who can convey your business message and help your company grow?

When you're trying to draw in new customers, how do you get them to visit, to explore, and to stick? You need to become a marketing magnet. If your magnetic powers have been a little lackluster, it may be time to contact an inbound marketing agency. A marketing agency can give you insider tips to help you develop a unique marketing plan and craft content that not only intrigues leads but turns them into customers.

Is there a chasm between your marketing and sales teams? While these two teams should work closely together, often there's less-than-perfect communication between marketing and sales. Here's how to bridge that gap and bring the two sides together in a productive working relationship. 

Do your customers like what you're doing on social media? In the world of social media, likes and follows and shares are the name of the game. How can you use your inbound marketing tools on Facebook to improve your performance on social media and ultimately increase your business performance as well? 

Whether you were selling lemonade by the side of the road or knocking on neighbors' doors with armloads of cookies, you probably engaged in some sort of entrepreneurship as a child. Girl Scouts aren't trained in marketing, but they do have some successful sales strategies. What can you learn from these sales-savvy students?