Digital Inbound Marketing Blog

Inbound marketing is all about building relationships.

It's the season of love, and you hope that all of your leads fall head over heels for you. Developing a customer base is all about developing a relationship with your readers, wooing them and gently nudging them to commit to your business. Beyond candy and roses, Valentine's Day has many lessons to help you hone your inbound marketing ways.

If it's better to give than to receive, then why do we spend so much time asking people to give to us? Traditional outbound advertising focuses heavily on the ask. While inbound marketing also tries to build up your client list, it does so in a very different way. It's all about giving before you ask. 

Can you see the needs of your diverse leads?

Every writer needs to know his audience, and as a marketing writer you are no exception. When you're writing your blog posts or marketing packages, who are you writing for? Gaining insight into your audience allows you to convert inbound leads into customers. If you miss the mark, your outstanding copy may languish, because it just won't do the job. 

How can you get customers to flock to your business?

Hey you! Over here! Looking for new business leads? When you're looking for new customers, how do you proceed? What gets a customer to come into your business in the first place? Waht more website traffic of potential qualified leads? If you want to attract new customers, your website is a valuable tool to draw those people in. 

How is your marketing serving your business? Make sure that you avoid these rookie mistakes.

You have a website, and you want the world to see it and to purchase your products. You know that inbound marketing can draw your customers in with great content, and you hope that they'll stay around and buy. But are you setting yourself up for success? Entering the world of web-based marketing can be very exciting, but don't let your excitement get in the way of a steady and savvy business plan. Here are some common rookie marketing mistakes and how to avoid them.

Are your blogging efforts resulting in many words or in many business leads?

 You have a beautiful blog. It's full of content that gives you a thrill, and you're sure that your readers are enjoying it as well. Is all of that content sending customers your way? If you're struggling to justify the time you put into your blog, these tools will help you see if your current posts are bringing in business leads and may help you refine your approach in the future.