Digital Inbound Marketing Blog

Digital marketing has changed the way people sell their products. Outbound marketing such as newspaper ads and mailed advertisements have receded in recent years as social media and email has grown. Marketers know that a majority of individuals in the United States gather product information from the Internet. Businesses provide content marketing on company websites drawing in potential customers. The marketing industry is using new ways to grow an engaged customer base. Learning how to do this is a first step to promoting one's business.

Do you still need to use your cold call sales staff, or are
there other marketing options for your business?

Ring, ring! Is anybody listening? If you're not finding success at the end of a phone line these days, you're not alone. With the rise of inbound marketing and web content, the cold call might seem like it's dead. Is there still some life on the line?

Consistently generating inbound leads with email marketing comes down to increasing the email's open rate and its click-through rate (CTR). However, both of these aforementioned criteria depend entirely upon your ability to infuse the email marketing campaign with attention-grabbing headlines, vivid-imagery and through-provoking content.

The time-honored concept that a proprietary email list is a successful way of generating sales is not new. For a time, email fell out of favor as a marketing strategy as companies chose social media instead. However, a new report speculates that email may still be viable option.

Contrary to popular belief, traffic does not increase website sales. Targeted traffic does. In fact, the more targeted a site's traffic is, the less of it that's needed to make sales. To this end, following are three, often-overlooked, easy ways to drive more targeted traffic to a website or blog.

If the eyes are a window into a person's heart, then a company's internet presence serves a similar purpose. Inbound marketing tools introduce potential customers to businesses with intriguing, informative articles and blogs that answer questions specific to the company's target population. The overriding question is how visitors arrive at the website.