Digital Inbound Marketing Blog

How is your marketing serving your business? Make sure that you avoid these rookie mistakes.

You have a website, and you want the world to see it and to purchase your products. You know that inbound marketing can draw your customers in with great content, and you hope that they'll stay around and buy. But are you setting yourself up for success? Entering the world of web-based marketing can be very exciting, but don't let your excitement get in the way of a steady and savvy business plan. Here are some common rookie marketing mistakes and how to avoid them.

Directing traffic: how can you create a sales funnel for your inbound marketing?

 

Who's coming down your sales funnel, and how do they enter it in the first place? From attracting new leads to completing a sale, the analogy of the sales funnel has been used to describe the process of traditional advertising. How can you apply this concept to your inbound marketing efforts? 

Does your site speak to your audience?

 

Is your website your greatest asset, or does it forget to pay the rent? If you have a site that doesn't draw in traffic and convert leads, you may be making one of these mistakes.

Draw in your customers with a new inbound marketing strategy in 2016.

It's the season for resolutions. Have you resolved to create a new inbound marketing strategy? If so, here are some ways you can draw prospective customers to your site and have them come back to buy again and again in 2016.

Who's behind the screen? Get to know your inbound leads.

Come in, come in - your site welcomes new leads, but what do you do with them when they arrive? Once you have people on your site, you need to invite them to be active participants. How can you convert your inbound leads into customers? 

Why did Taylor Swift decide to shake off Spotify? The Grammy-award-winning singer-songwriter has seen tremendous success in the last eight years, with sales of 30 million albums and 80 million downloads of individual songs. This fall, Swift broke up with Spotify, the digital music service that allows users to access content from major labels such as Sony, EMI, Universal, and Warner Music group. What does her action say about the average company's marketing strategies?