Digital Inbound Marketing Blog

Do you dread cold calls? Whether you're an excellent cold call marketer or you dislike it completely, inbound marketing has turned outbound marketing on its head. In today's inbound world, what does it mean to be an effective salesperson? You can work to transfer your outbound marketing skills into success following up on inbound leads.

You want to draw people in and encourage them to stay around your business. If you're looking for leads, where do you begin? Whether you're just starting out in the business world or you're working to develop a stronger online presence, here are some simple ways to get more inbound leads.

You have excellent content. Here's how to promote it.

Can your customers hear the call of your inbound marketing campaign? When you're trying to draw customers in, you need to call out loud, clear, and in the right places. Here's how to make sure that your customers hear your message and come pounding on your virtual doors.

If you want to draw in your customers instead of shouting out to them, you're living in the right era. Creating authentic connections with your customers builds trust and an ongoing relationship. These days, your customer relationships often form online. This is why inbound marketing is the face of the future when it comes to marketing campaigns.

What's your social face? You want to be engaged on social media, but the way in which you engage with your current and prospective customers varies from venue to venue. If you'd like to turn your Facebook account from a sleepy place to a social media party, here's how to maximize your engagement.

Is your company social, or are you a little bit shy? When you're doing business online, you likely put a lot of effort into your social media. Is that effort making a difference for your customer engagement? Here's how to tell if your social media strategies are working.