Digital Inbound Marketing Blog

Directing traffic: how can you create a sales funnel for your inbound marketing?

 

Who's coming down your sales funnel, and how do they enter it in the first place? From attracting new leads to completing a sale, the analogy of the sales funnel has been used to describe the process of traditional advertising. How can you apply this concept to your inbound marketing efforts? 

Your landing page can draw in your customers or send them packing.

Your landing page is lovely, and your SEO is spot on. There's just one problem: your landing page doesn't convert. How can you make sure that the people who come to your site turn from prospective customers into satisfied buyers? 

Manage your email with ease using cloud-based email management systems.

Does your site speak to your audience?

 

Is your website your greatest asset, or does it forget to pay the rent? If you have a site that doesn't draw in traffic and convert leads, you may be making one of these mistakes.

Draw in your customers with a new inbound marketing strategy in 2016.

It's the season for resolutions. Have you resolved to create a new inbound marketing strategy? If so, here are some ways you can draw prospective customers to your site and have them come back to buy again and again in 2016.