Digital Inbound Marketing Blog

Draw in your customers with a new inbound marketing strategy in 2016.

It's the season for resolutions. Have you resolved to create a new inbound marketing strategy? If so, here are some ways you can draw prospective customers to your site and have them come back to buy again and again in 2016.

Who's behind the screen? Get to know your inbound leads.

Come in, come in - your site welcomes new leads, but what do you do with them when they arrive? Once you have people on your site, you need to invite them to be active participants. How can you convert your inbound leads into customers? 

Why did Taylor Swift decide to shake off Spotify? The Grammy-award-winning singer-songwriter has seen tremendous success in the last eight years, with sales of 30 million albums and 80 million downloads of individual songs. This fall, Swift broke up with Spotify, the digital music service that allows users to access content from major labels such as Sony, EMI, Universal, and Warner Music group. What does her action say about the average company's marketing strategies? 

Frustrated with the time it's taking to find quality leads? These tips will help you target your inbound marketing.

When you're working to improve your inbound marketing, managing the quality of marketing leads is just as important as seeking quantity. Many of those whom you draw in through your inbound marketing efforts are interested in browsing, but they may not be interested in buying yet. Other leads may have a very specific interest in a particular product on your site. How can you engage these leads, improving the quality of your connection with leads from inbound marketing? 

Does your landing page make a splash? When your future customers visit you, your company's landing page is the place where they learn about your product and get a feel for your business. A strong landing page makes a statement about who you are and what you can provide to your customers. What essential elements should you feature on your business landing page? ANd dont forget the power of a good Call to Action.