Digital Inbound Marketing Blog

Is Your Blog Yielding Business Leads?

Posted by David C Aaronson

Feb 3, 2016 11:54:00 AM

Are your blogging efforts resulting in many words or in many business leads?

 You have a beautiful blog. It's full of content that gives you a thrill, and you're sure that your readers are enjoying it as well. Is all of that content sending customers your way? If you're struggling to justify the time you put into your blog, these tools will help you see if your current posts are bringing in business leads and may help you refine your approach in the future.

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Topics: content marketing

Why a Killer Call to Action is Vital for Turning Your Inbound Leads Into Customers

Posted by David C Aaronson

Feb 2, 2016 7:19:00 AM


Can your customers hear the call? A strong call to action can turn leads into customers. It can also fall flat. Here's how to help your prospective customers hear and heed your call to action. 

Bringing in Inbound Leads

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Topics: calls to action

Fine-Tuning Your Inbound Marketing Funnel

Posted by David C Aaronson

Feb 1, 2016 7:00:00 AM

Directing traffic: how can you create a sales funnel for your inbound marketing?

 

Who's coming down your sales funnel, and how do they enter it in the first place? From attracting new leads to completing a sale, the analogy of the sales funnel has been used to describe the process of traditional advertising. How can you apply this concept to your inbound marketing efforts? 

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Topics: inbound marketing

How to Make a Landing Page That Converts

Posted by David C Aaronson

Jan 28, 2016 9:51:00 AM

Your landing page can draw in your customers or send them packing.

Your landing page is lovely, and your SEO is spot on. There's just one problem: your landing page doesn't convert. How can you make sure that the people who come to your site turn from prospective customers into satisfied buyers? 

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Topics: building better landing pages

6 Marketing Tools You Need to Use in 2016

Posted by David C Aaronson

Jan 25, 2016 9:55:00 AM

Manage your email with ease using cloud-based email management systems.



You'd like your company to be a marketing machine, but you're a little rusty. If you're trying to bring in more inbound leads this year, these marketing tools will help get your inbound marketing machinery running smoothly. 
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Topics: content marketing

Four Donts of Inbound Marketing

Posted by David C Aaronson

Jan 22, 2016 7:00:00 AM

Does your site speak to your audience?

 

Is your website your greatest asset, or does it forget to pay the rent? If you have a site that doesn't draw in traffic and convert leads, you may be making one of these mistakes.

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Topics: inbound marketing