Digital Inbound Marketing Blog

Can you see the needs of your diverse leads?

Every writer needs to know his audience, and as a marketing writer you are no exception. When you're writing your blog posts or marketing packages, who are you writing for? Gaining insight into your audience allows you to convert inbound leads into customers. If you miss the mark, your outstanding copy may languish, because it just won't do the job. 

How can you get customers to flock to your business?

Hey you! Over here! Looking for new business leads? When you're looking for new customers, how do you proceed? What gets a customer to come into your business in the first place? Waht more website traffic of potential qualified leads? If you want to attract new customers, your website is a valuable tool to draw those people in. 

How is your marketing serving your business? Make sure that you avoid these rookie mistakes.

You have a website, and you want the world to see it and to purchase your products. You know that inbound marketing can draw your customers in with great content, and you hope that they'll stay around and buy. But are you setting yourself up for success? Entering the world of web-based marketing can be very exciting, but don't let your excitement get in the way of a steady and savvy business plan. Here are some common rookie marketing mistakes and how to avoid them.

Are your blogging efforts resulting in many words or in many business leads?

 You have a beautiful blog. It's full of content that gives you a thrill, and you're sure that your readers are enjoying it as well. Is all of that content sending customers your way? If you're struggling to justify the time you put into your blog, these tools will help you see if your current posts are bringing in business leads and may help you refine your approach in the future.

Can your customers hear the call? A strong call to action can turn leads into customers. It can also fall flat. Here's how to help your prospective customers hear and heed your call to action. 

Bringing in Inbound Leads

Directing traffic: how can you create a sales funnel for your inbound marketing?

 

Who's coming down your sales funnel, and how do they enter it in the first place? From attracting new leads to completing a sale, the analogy of the sales funnel has been used to describe the process of traditional advertising. How can you apply this concept to your inbound marketing efforts?