Digital Inbound Marketing Blog

Use Google+ to start a conversation in a community that would value your business.

Can Google+ be a positive for your company? With roughly half of the uptake of Facebook, Google+ is not the largest player in the world of social media, but it can bring unique advantages to your company's lead generation. How can you use Google+ to generate leads?

The internet can be a graveyard of forgotten blogs. And while your long-lost teen journals are better left in the past, your business's blog needs resurrection. With so many companies throwing in the towel too soon, regular blogging can help you rise above the pack with new business leads and quality content. Here's how regular blogging can make that happen:

Ten years ago, businesses could sometimes survive on high web traffic by itself. They served up ads to everyone who visited and didn't worry about the number of visitors who converted into customers.

Quizzes can be used to generate leads.

Capturing leads is a primary goal of inbound marketing. The Internet provides companies with a vast audience to whom they can advertise their products or service. However, sales are dependent on gathering information about that audience and finding a way to engage them, ultimately funneling traffic to the company's website. Procuring information that enables a business to interact with potential customers often relies on determining what the potential customer likes and dislikes and what they need or want. To do this many marketers are turning to quizzes as a lead generation tip.

Does your website give your visitors a soft landing? Your website's landing pages provide the first impression of your business. They need to clearly convey your message to your readers, allowing them to understand who you are, what you do, and what you have to offer to your customers. Your landing pages need to be comfortable yet make an impression on your leads.

Generating business opportunity leads ultimately comes down to reaching your target audience faster than your competition. However, it's not merely a question of calling any interested party a lead. Instead, it's about generating qualified leads, ones interested in your offering and ones you've pre-qualified to purchase. In today's marketplace, the best way to generate these qualified leads comes from inbound marketing. So, what is inbound marketing?