Digital Inbound Marketing Blog

Having a social media presence involves much more than just plastering a bunch of sharing icons on your blog or website. It's not just about hoping your customers take the time to choose the appropriate sharing button. Instead, it's about having a plan, one that's tailored to your audience and geared to helping them share.

Getting traffic to your website is important. Moving targeted traffic is better. Having visitors who are interested in your product makes it easier to convert visitors to customers. More companies are using social media to snag visitors, particularly Facebook. There are multiple reasons for doing this.

Use Google+ to start a conversation in a community that would value your business.

Can Google+ be a positive for your company? With roughly half of the uptake of Facebook, Google+ is not the largest player in the world of social media, but it can bring unique advantages to your company's lead generation. How can you use Google+ to generate leads?

The internet can be a graveyard of forgotten blogs. And while your long-lost teen journals are better left in the past, your business's blog needs resurrection. With so many companies throwing in the towel too soon, regular blogging can help you rise above the pack with new business leads and quality content. Here's how regular blogging can make that happen:

Ten years ago, businesses could sometimes survive on high web traffic by itself. They served up ads to everyone who visited and didn't worry about the number of visitors who converted into customers.

Quizzes can be used to generate leads.

Capturing leads is a primary goal of inbound marketing. The Internet provides companies with a vast audience to whom they can advertise their products or service. However, sales are dependent on gathering information about that audience and finding a way to engage them, ultimately funneling traffic to the company's website. Procuring information that enables a business to interact with potential customers often relies on determining what the potential customer likes and dislikes and what they need or want. To do this many marketers are turning to quizzes as a lead generation tip.