Digital Inbound Marketing Blog

Add to your customers' day with your email marketing.

Do your customers' eyes glaze over when they see the latest emails in their inbox, or do they light up when they see yours? In a world of email overwhelm, you need to make your customer connections stand out and become an inbox highlight. How can you turn your email marketing into tangible business leads?

HubSpot: It's an amazing way to kickstart your marketing or build upon a successful digital marketing plan. In fact, HubSpot invented the term inbound marketing. The HubSpot platform has a huge array of features that suit businesses large and small, but for new users, that can be a downfall. It has so many features that it can be overwhelming. What can your business do to get the most out of HubSpot?

Debate over whether a call to action (CTA) should be subtle or obvious has endured for some time. The CTA is an intrinsic part of your website and creates a venue through which website traffic becomes repeat visitors and customers. Following a few simple techniques such as a squint test can help make sure your CTA is effective.

Calls are best served warm: secure leads using warm calling.

Do you like your calls served warm or cold? You may be used to cold calling prospective customers to see whether your business can serve their needs. However, your goal is to forge a connection with these leads. What's the difference between cold calling and warm calling, and how can you use warm calling to generate and secure leads?

Nearly three quarters of all adults who spend time online use at least one social media website, according to the Pew Research Center. That doesn't even include kids and teenagers who also count as consumers for many businesses. The prodigious growth of social media means you need a healthy presence on at least a few of those networks, and a social media agency can help.

Every marketer knows about the importance of generating high quality content. It's well-understood that well-written and interesting content engages an audience and plays a vital role in generating targeted traffic. However, what does quality content actually entail? Is it merely creating content for content's sake, or should content creation be more analytical, more purposeful and more focused?