Digital Inbound Marketing Blog

Generating qualified business leads on line, and capitalizing on targeted traffic, ultimately comes down to combining appealing video and well-written, thought-provoking content with a clear call-to-action. Granted, it's much easier said than done. After all, "appealing" and "thought-provoking" are great buzzwords, but how does a company go about making these  aforementioned criteria real? Well, to help, here are five essential lead generation tips that allow you to turn these all-too-familiar clichés into actionable strategies.

Imagine if you knew exactly when new business leads opened your email, what link they clicked on, and what device they opened it with. No, we're not talking about those annoying email delivery and read receipt confirmations. Instead, we're talking about a powerful app that is non-intrusive, easy-to-use, discreet, and one your customers won't even notice. Does such an app exist? It does, and it's called Hubspot Sales from Hubspot.com and its free.

Traffic to your website is one thing, but generating leads is another. Using solid SEO techniques to engage visitors helps acquaint them with your company and your product. Generating leads is the next step. Knowing the way to turn visitors into leads helps put your company on the track to success. Using proven techniques to understand what visitors are looking for helps make the transition.

How well do you understand your competition? Knowing your competitors well can help you build your brand, your website, and your marketing strategies. Completing a website competitive analysis will help you understand where you rank compared to your competitors and what you can do to change or maintain your ranking.

While keywords are still important, SEO
has shifted substantially in the last 10 years.

Is your SEO living in 2007? As the web shifts, so do search marketing strategies. When you're working to change the way you market your products and services, you need to work with today's search marketing techniques.

Over years of research and experience, HubSpot recognizes the value of inbound marketing - and it far outstrips the performance of traditional outbound approaches. If you're ready to scale your business to meet the demands of your industry, consider working with a digital marketing agency to accomplish these six essential goals.