Digital Inbound Marketing Blog

Every marketer knows about the importance of generating high quality content. It's well-understood that well-written and interesting content engages an audience and plays a vital role in generating targeted traffic. However, what does quality content actually entail? Is it merely creating content for content's sake, or should content creation be more analytical, more purposeful and more focused?

Does your business have the answers? Go to the places where people are asking questions.

Who, what, when, where, and why? These are the perennial questions, and your business tries to answer them on your website and on your social media accounts. As you build your business reputation through blogging and through the services and products that you provide, you become known as a trusted source of information. Today, you can continue to build that reputation by answering questions on Q&A websites as well.

Generating qualified business leads on line, and capitalizing on targeted traffic, ultimately comes down to combining appealing video and well-written, thought-provoking content with a clear call-to-action. Granted, it's much easier said than done. After all, "appealing" and "thought-provoking" are great buzzwords, but how does a company go about making these  aforementioned criteria real? Well, to help, here are five essential lead generation tips that allow you to turn these all-too-familiar clichés into actionable strategies.

Imagine if you knew exactly when new business leads opened your email, what link they clicked on, and what device they opened it with. No, we're not talking about those annoying email delivery and read receipt confirmations. Instead, we're talking about a powerful app that is non-intrusive, easy-to-use, discreet, and one your customers won't even notice. Does such an app exist? It does, and it's called Hubspot Sales from Hubspot.com and its free.

Traffic to your website is one thing, but generating leads is another. Using solid SEO techniques to engage visitors helps acquaint them with your company and your product. Generating leads is the next step. Knowing the way to turn visitors into leads helps put your company on the track to success. Using proven techniques to understand what visitors are looking for helps make the transition.

How well do you understand your competition? Knowing your competitors well can help you build your brand, your website, and your marketing strategies. Completing a website competitive analysis will help you understand where you rank compared to your competitors and what you can do to change or maintain your ranking.