Digital Inbound Marketing Blog

Do you want more business to business leads from your website traffic?

Who doesn't? Wouldn't it be great if every visitor to your site filled out a form, and was genuinely interested in your services?

Of course, that probably isn't going to happen. When you look at your analytics you'll see that most of the visitors to your website don't fill out a form or contact you. Chances are they aren't a new visitor, but they haven't seen a lot of your work either, they are somewhere in between a visitor and a lead.

The goal of your website should be to help them along that path and become a lead.

That's where Inbound Marketing comes into play, and further more Hubspot software. We've used Hubspot for quite awhile and enjoy the software.

Tired of cold calls? Work on your inbound marketing.

 
Hello? Are you listening? While cold calling has a long history, it's not a very effective method of generating new business leads. When it comes to drawing prospective customers into your business, inbound marketing has many advantages over traditional cold calling methods. 

The number of people who use the Internet to research and purchase products or services is growing dramatically. Capturing a target audience relies on providing engaging material. This can be done through thoughtful content, telling that audience that your company not only sells products or provides services but that it is an expert in the field. Another way to do that is to provide webinars.

From far away, an avalanche can be beautiful. When you're right in the middle of it, you can be swept away into an overwhelming and hazardous situation. An avalanche of website traffic can feel similarly overwhelming. While this avalanche may seem amazing in hindsight, you need to prepare so that you're not overwhelmed in the moment.

Is your company a hub for activity? If you're looking for business leads, try using HubSpot to generate new leads. This well-respectedmarketing firm helps businesses grow by creating a hub for all of the tools that you need to draw in your customers.