Digital Inbound Marketing Blog

What Information Should You Be Getting from Your Business Leads?

Posted by David C Aaronson

Nov 12, 2014 5:51:00 AM

Who's in the lead? If you want to be out front in product creation and marketing, you need to take control of your data. Collecting information from business leads helps you create products and marketing plans that work. What Information Do You Need?

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Topics: leads

Inbound Marketing Basics: Attract, Convert, Clo$e

Posted by David C Aaronson

Jun 4, 2014 1:15:00 AM

The science of the human mind tells us for a marketing message to be understood, we need to first hear or see it 6 times before we understand that message is being targeted to us. It then takes another 6 impressions for us to receive and acknowledge each message.

So while you may feel that advertisers who repeat a message several times during a broadcast are wasting money,  they are in fact aptly applying their understanding of psychology and human behavior.

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Topics: inbound marketing, inbound marketing los angeles, content marketing, conversion architecture, digital inbound los angeles, leads, traffic

The 12 Core Components for Effective Email Marketing Campaigns

Posted by Terry Hayes

May 27, 2014 9:58:00 AM

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Topics: inbound marketing, content marketing, business services, email marketing, leads

How to Develop Your Ideal Customer Personas

Posted by Terry Hayes

Mar 28, 2014 10:00:00 AM

Developing your customer personas is essential for effective online marketing campaigns. The customer persona profile acts as a means of bridging the gap between company and customer, it helps you provide better customer service and it gives insights as to where your target customers are spending time online. It is an excellent lead generation tool because you’ll be asking useful questions as you learn more about your prospects and customers.

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Topics: inbound marketing, inbound marketing los angeles, customer personas, leads

Building Better Landing Pages Brings Better Sales Leads!

Posted by David C Aaronson

Jan 6, 2014 4:54:00 PM

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Topics: landing pages, leads

Lead Generation Suggestions and Marketing for Business Services

Posted by David C Aaronson

Dec 8, 2013 12:11:00 PM

There are several products, services and tools on the market today that promise to make business easier, more lucrative and less time intensive. You might want to try these strategies.

Among so many options it's difficult for a company to make a decision about what is best. They need guidance. They need someone who cares about their success as much as their own success. They need honesty and transparency.

Honesty

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Topics: business services, web presence, marketing consultant firms, leads