Digital Inbound Marketing Blog

Ten years ago, businesses could sometimes survive on high web traffic by itself. They served up ads to everyone who visited and didn't worry about the number of visitors who converted into customers.

Every marketer knows about the importance of generating high quality content. It's well-understood that well-written and interesting content engages an audience and plays a vital role in generating targeted traffic. However, what does quality content actually entail? Is it merely creating content for content's sake, or should content creation be more analytical, more purposeful and more focused?

While keywords are still important, SEO
has shifted substantially in the last 10 years.

Is your SEO living in 2007? As the web shifts, so do search marketing strategies. When you're working to change the way you market your products and services, you need to work with today's search marketing techniques.

Contrary to popular belief, traffic does not increase website sales. Targeted traffic does. In fact, the more targeted a site's traffic is, the less of it that's needed to make sales. To this end, following are three, often-overlooked, easy ways to drive more targeted traffic to a website or blog.

A PPC campaign makes an excellent online advertising option, but only when used strategically. It takes years to learn all the jargon and industry standards associated with online advertising, which is why you might want to work with a digital marketing agency instead of taking the DIY approach.

How can you get customers to flock to your business?

 

Hey you! Over here! Looking for new business leads? When you're looking for new customers, how do you proceed? What gets a customer to come into your business in the first place? Waht more website traffic of potential qualified leads? If you want to attract new customers, your website is a valuable tool to draw those people in.